Before we enter into December, we wanted to reflect upon everything we experienced this year: major milestones, highs and lows with our customers, and everything in between. We’re not only entering the last month of the year, but of the decade. With that realization, let’s look back at some of the major lessons we shared with our customers and that made an impact on their strategies moving forward:
- Transformation takes teamwork: any change that is palpable and long-lasting will require all hands on deck and all eyes on the future. It may not always be easy to get everyone on board right off the bat, but there are definitely some good arguments you can use to get your executives on the same page with you, especially about innovation.
- No industry is “safe” from technology: if you work in a sector that is more service based or requires a lot of human work and because of that you’re exempt from a technology takeover, you’re most likely wrong. The most unexpected industries are coming out with unprecedented uses of technology, and yours won’t be far behind.
- Technology is not a one-size-fits-all: many people assume that because they’re running a small or midsize business, they can get away with using standard tools in the market to run their operations. While that may be true for now, it won’t work long term as competition arises. You need to find the right fit for your business, and the sooner, the better.
- First impressions are everything in business: we’ve all heard we shouldn’t judge a book by its cover, but when it comes to captivating customers and earning their loyalty, second chances are a rare occurrence. You need to get it right with them as prospects from the beginning, or risk losing them forever.
- Technology innovation is about human satisfaction: we still encounter a fair amount of resistance when we encourage digital transformation, and it comes mostly about the fear of technology replacing workers. The truth is that technology is here to improve how people work, not to take jobs away. It’s all about the quality of the work done.
- Customer loyalty is fragile: we have seen customer behavior be somewhat consistent, especially in service-geared industries. If the customer is happy, they will keep coming back. With the turn of the decade, it’s important to note that technologies will ramp up and new innovations that amp up convenience and affordability might make customers leave for good.
- Transformation is a domino effect: when customers come to us asking for a change, they oftentimes don’t realize just how many areas of the business will be touched by the digital transformation they seek. One of our favorite moments in the journey is when our customers see just how much they can gain and all added benefits and side effects of innovation.
- You don’t have to struggle to innovate: many people anticipate complications for digital transformations regarding employee resistance, teams being spread too thin with extra tasks, areas being able to adapt and transform quicker than others, etc. There are easy ways to help your company and team have that added support layer, for however long you need it.
- Transformation has many blind spots: even for the companies that are ready to transform and have the means and resources to do so still face issues – and even failures – in the process. Transformation is all about strategy and people, and there needs to be a level of readiness to go through it. If all those ingredients are not there, then failure is almost guaranteed.
- Your ecosystem will be your best ally: the most important lesson is that companies that try to innovate on their own oftentimes will face hardships because they didn’t seek support. A strong partner (or partners) will make all the difference and make your transformation journey worth it, steering you clear of distractions and ensuring that you do it right.
Who you choose to walk along this journey with you is up to you, but we hope to have provided you with the knowledge and tools to make this decision easy. These are the reasons our customers have chosen us, and many may resonate with you and what you’re looking for in a partnership. We take pride in our work and hope that you know you can count on us as a resource that will guide you in the right direction, always. If you’re ready to start 2020 on the right foot and take advantage of all of the lessons and years of experience we have to share, let’s talk.