The Four Pillars of Digital Transformation

When we bring the topic of digital transformation to the table, these are some of the first arguments we hear from business owners or managers: 

  • It’s too long of a process
  • Our people aren’t ready
  • Our customers won’t adapt
  • The process never ends 

Etcetera, etcetera. Though we understand why these concerns exist and we believe they’re absolutely valid points, we’re not exactly of the same mind when it comes to the fear behind these statements, and we believe there’s an even more powerful reason behind each to move forward. The best way to understand how these concerns can be dealt with, is by going back to basics and touching on what we consider the four main pillars of digital transformation. 


  1. Strategy: at Lagash, we’ve done this for long enough that we understand that strategy is the backbone and foundation of any implementation project that comes our way. We think about the timing, the budget, the teams involved, the reasoning behind the changes, the desired outcomes, long term growth options, etc. Without an overview of our processes in place, this would be impossible. As such, we are in control of the length of the process, how much time and resources get invested now versus later, and how much of the business must be on downtime while the project gets figured out. 
  2. People (employees): we are first and foremost champions of our people, and we encourage you to do so for your employees as well. Technology is here to make our lives easier, to help us accomplish more/faster, and to enable us to find new ways to do things. It might feel like your employees are having a hard time adjusting to the idea of new technology, but whether they’re concerned about their job security or the ease of use of the product, the most important thing you can do as a business leader is to take their concerns into account while also reminding them that the incoming technology will allow them to have more time back to use for the things they love the most. 
  3. People (customers): if you don’t think that customers are ready and willing to experience a new way to do business, you’d be completely surprised how once you show the opportunities brought about by new technology, their excitement will quickly turn into loyalty for your company. Customers are the first ones that not only want but demand the best service available, and the truth is that the only way to provide this is through technology. Some customers may resist the changes, especially those coming from older generations, but we must remind ourselves that the future of business is already here, and there’s a lot of market value set aside for future investments. No one is telling you to do away with your existing models. If you’re seeing it as a viable sales and/or training profile it’s fine, but you also now need to consider how to bring in new platforms, channels, profiles, etc. to capture the newest generations. 
  4. Methodology: if the process seems like it will never end, that’s because innovation never truly does. The good thing is that if you strategize properly and have the right partner by your side running the project, it will have a timeline and/or deadline to accomplish the goals that were set out to. Our aim is to get companies as up to date on software advances as possible, so they can ride each upcoming wave of innovation with the right tools to make it through. New technologies will always come to the table, all we need to do is get prepared to deal with the now. 



We all have reasons to hesitate, but trust us when we tell you that these projects are the path to a new level of success for everyone who gets involved. Innovation should be its own line of business, allowing us to be freer with how we get into projects. When you focus on people, place, strategy, etc. you have a much higher chance to succeed in any environment, and thanks to digital transformation, this reality is true now more than ever. Contact us for more.