There are many instances in life where people claim to have more experience on a subject than they actually do, maybe because of the “fake it ‘til you make it” adage, or simply because they don’t know what they don’t know. Regardless of the reason, if there’s one area here that lack of knowledge and fake talk should be avoided at all costs is in all matters related to digital transformation. How can businesses or IT personnel fake their way around a digital transformation?
The main problem right now is that everyone understands that digital transformation is imperative and all businesses looking to have longevity and growth must transform and automate their processes. Because of this, the phrase “digital transformation” has become a sort of buzzword that everyone has heard, but not everyone understands thoroughly. We are still surprised when we meet with prospects and they understand digital transformation as a simple digitization of their existing processes. For example, in the past decade, many medical consults have done away with the stacks of folders containing patient records, and they have transcribed and uploaded all the patient files to computer systems that can be accessed more easily and don’t take up space. This simple switch is technically a foray into digital territory, but it is far from a digital transformation.
In the same vein, the biggest misconception most people have is the assumption that digitization is just flipping a switch to make an existing process or system go from one platform to another. As we’ve covered on previous posts, nothing could be further from the truth. Think of it this way: an actual transformation in the full scope of the word is not a simple change that can happen overnight. It’s a complete 180-degree metamorphosis where the end result is nowhere near the initial starting point. An example of an actual digital transformation is the current immigration system in many airports around the world. The typical immigration process we’ve all been accustomed to includes a welcome into the country by an immigrations and customs officer who would input the passport information into their database, ask a few questions about the travel details, and possibly take your picture and fingerprints. About a decade ago, some airports began installing new machines or e-gates where incoming passengers could just scan their passports for a quicker and more seamless entry process. This has completely changed the game for immigration wait times, airport staff etc. The e-gates have the database of manifestos and passenger visa requirements to come into the country, and there’s usually a few officers standing by to help incoming travelers if they have any issues with the system. There are of course a number of circumstances that still require the traditional immigration checkpoints with officers, but in general, the new system has alleviated airport traffic, arrival timelines, passenger fatigue, etc. and vastly improved the process as a whole.
This is what you should be looking towards as an example of what to expect with a digital transformation. It’s not just about making a process digital, but rather evaluating the entire experience to make sure of what needs to be improved, optimizing each of its features, removing what is no longer needed, and repackaging the final product so that it becomes a better experience for the end user and everyone that comes in contact with it.
Digital transformations are for everyone, but you shouldn’t go into it with just anyone. Don’t be deceived into a cheap and ineffective change that won’t cover the bases of your needs. The customer experience should always be your number one priority, and people everywhere are looking for the ultimate service or product from a company that makes the interaction convenient, seamless, fast, and can work with them to solve any issues that arise. If you think your company is a good candidate to undergo a digital transformation, we’d be thrilled to show you the ropes and walk you through the process of what a true automation journey can look like for you and how it will impact your business in the short and long-term. At Lagash, we ensure that everyone that interacts with your business whether in-house or as an external user has a unique, pleasant experience while interacting with your business solution. Contact us so that we can help you reach that true, 180-degree next level of transformation, and not just the buzzword of the day that people use to be part of the conversation.