Up until the late 90s, anyone with a business and a dream to make it go international would have a very hard time crossing geographical borders due to lack of ways to connect with customers abroad, but the “dotcom” bubble of the 2000s changed everything, with one key factor enabling the idea of a successful international crossover, with one new technological advance at a time.
At the rate we’re going and looking at where we are today, it seems ludicrous to think that 20 years ago, an internet connection was just starting to become widely available, computers were finally shrinking to a portable size, and robotics was making strides in isolated settings, but not yet interconnecting with other “things.” See where we’re going here?
The technological leaps and bounds we have made collectively have enabled businesses to not only grow to acquire a customer base that is international, but the advances even make it feel almost like there’s no physical distance at all and we’re dealing with a local company. Geographic divisions and lines on a map have nothing on tech:
- Language barriers: even though English is a universal language, some custom-developed software was packaged in the language of the country where it was created, and when it came time to go worldwide, there were language barriers. Most software today come with the added benefit of at least a few language settings that automatically translate in real-time as to not waste any time in transactions or operations. This was a major stepping stone especially when it came to ensuring compliance with customs and legal requirements when dealing with importing laws.
- Workforce limitations: workforce size is always an issue for companies of any size, as growth requires additional resources to complete old and new activities to give way to the business development. Thanks to the concept of a virtual workforce based on robotics, companies don’t have to invest such strong figures into salaried workers, but rather increase their IT budget just enough to enable intelligent virtual assistants to take over functions of the company that bring it to a wider customer base, many of them able to cater to different languages and operate 24/7 regardless of time zone of the customers or of the company.
- Physical confines: thanks to the cloud, all your business address defines these days is how you pay your taxes, because technology has created virtual and online storefronts that allow businesses to operate worldwide and be within reach of any prospect with an internet connection. As long as you sort out international customs requirements, you can bring your service or business to anyone who wants it, regardless of where they are.
- Software capabilities: today’s CRM and ERP software options have evolved to be able to execute and provide endless possibilities for a business to run with a strong focus on customer satisfaction. With the big data these businesses have collected and continue to gather over the years, these solutions help you better serve customers by catering to their needs and preferences, while your team operates more efficiently and with the help of their robotics counterparts.
If you’re currently feeling anchored and limited to your brick and mortar confines, your opportunities for expansion and growth beyond your geographical lines are endless thanks to the technologies currently available. And the best part is: if what you need doesn’t exist in the market yet, we can work together with you on creating a custom solution that fits your exact requirements to take you – not just to the next level – worldwide.