Common Mistakes in Digital Transformation

The implementation of artificial intelligence, virtual assistance and Big Data Analytics, are technology developments that senior executives and boards of executives are discussing nowadays. On their hands lies the responsibility of preparing their enterprises for the near future, and even though they are very well aware that digital transformation has to be the top strategic investment priority today, it’s comprehensible to experience some level of confusion or fear towards the idea of implementing something that promises to unlock an exponential growth without making mistakes along the way. At a certain point of an executive’s career, failure is not an option, and that is why this useful essay exposes some awful errors that can be prevented from happening.

Sure steps into the future

Essentially, every business is taking its own steps towards some level of digital transformation, shifting from an all-on-paper condition, to a digital platform. But this process can not be performed just like an ink cartridge change. Technology is set at the center of all operations, and going digital inevitably makes a change on the way staff works as well as on how consumers interact with the company’s new front desk service, which has gone from personal to digital in the blink of an eye. So, in order to make all the necessary changes walking on sure steps, here is a list of some avoidable common mistakes in digital transformation.

  • Half-way transformation
  • Comparing different size companies
  • Rushing process
  • Failing to embrace change on time

Half-way transformation

Leaving any task unfinished goes way beyond a simple unimportant fact, it is a ticking bomb that if left unattended, will burst out leaving nothing but sorrow.

Digital transformation is a process where companies tend to assume that with some implementation of technology intended to perform any of the internal tasks, means that they have already taken the leap into the digital universe, which is by far a huge business pitfall.

When it is about digital transformation, a more deep change must take place, it has to be done at a level where processes are modified at every step, starting from their core and up to the surface, for example, having a web page will not turn a business into a digital one unless all processes behind it are indeed digitized.

Comparing different size companies

Looking over the fence of competitors trying to discover better ways of doing business is not a bad thing, or so is said, because this analysis implies pros and cons that if one is not careful enough, can end up being more harmful than beneficial.

Opening up a spot in the marketplace where strong competitors are already on the field, involves a level of complexity that discourages if not appropriately handled. Trying to surpass competitors may in some cases lead to a dead-end where investments and expenses are way beyond the company’s actual possibilities, besides the fact that some of them are already at the summit of world recognition as leaders on the business.

This is why setting up huge digital competitors as standards is not a healthy decision. They may be successful but it does not mean that their path can be entirely tracked down, since the facts that led them to where they are today, including their digitization process, most surely have got nothing to do with the actual path of one’s company. Real possibilities must be carefully put on the table and have a thoughtful look at the individual needs to design a plan and develop the correct digital transformation.

Rushing process

Transforming a company from old traditional ways of doing business into a digital environment is much more complex than systems conversion. Technology will start to beat at the core of the enterprise as a new heart, setting up a new rhythm where everyone from CEOs to service staff, will have to give a new focus on the way tasks get done.

Its complexity demands time, and setting yardsticks for short term transformation is not good at all, even more when simultaneous implementation on all areas at the same time is pretended. Rushing things when it comes to digital transformation is a common mistake, since it requires suitable planning, design, deployment and testing phases, and all that requires and takes time.

Failing to embrace change on time

This does not mean that digital transformation can be dumped and left aside, it sure needs time to be fully operative, but failing to embrace it on time can be a mistake so big, that history has got plenty of examples about those who thought were too big and strong to pay attention to change.

For these reasons and more, is why Lagash has to be at the center of the focus when you talk about digital transformation, their experience is a good advisor when change knocks at the door and mistakes that no one else can see, must be prevented from happening.