“Digital transformation”, it is easier to say than to do it, it is not as simple as having a website or a successful spot at social media, it requires companies to change in the way the work gets done, all internal processes and the external ones such as all interactions with partners, suppliers and consumers must be positively affected by it.
It is a process that implies deep changes from tasks automation to services, going through social media marketing campaigns and data analysis, being all of this only possible due to digitization, which allows any small or medium company to adapt successfully to the latest innovations and digital expectations of the new consumers.
So, how can it be done?
In most economic fields, top companies have become strong competitors who count with extremely capable partners in technology, they also have amazing access to economic resources, and this two conditions allow them to re-shape business from A to Z. So, to stay ahead of them, a company, regardless of size and financial power, should start thinking like a digital company or hire a partner in technology like Lagash to get closer to top corporations. This particular thinking is partially oriented to encourage a holistic change that will affect the entire internal structure and business operations. Before getting started, is your company ready for digital transformation? There exists four main aspects your corporation should evaluate before a complete change is done.
Digital transformation of a business is not only about changing the level of technology already applied to your business, it also involves all connected partners, suppliers, media and consumers, otherwise, it will not be effective.
A complex CRM digital platform may be designed to proceed with its implementation. Therefore, during the designing process, the technological capabilities of all partners and suppliers must be considered in order to understand how future relations with both will be managed and all possible near future pitfalls can be properly avoided before they happen.
As for all media, this transformation has to consider the way in which they will be used to reach and captivate potential consumers, finally and most importantly, it must dedicate a large part of its design to every single thing involved in the interactive process of customer interaction with the company.
At this point, technologies must be linked together in a flexible and adaptable way to settle all changes in the company since it must be able to gather and control all interactions and data from all customers, automatize all sales process, marketing and client service. The following list shows the process that should take place:
- Related to gathering and managing information from all clients, all interactions must be properly stored and managed in almost all imaginable way for its further use and study. Creating patterns and adapting future interactions to the criteria sorted, this is known as Customer Journey.
- For sales automation, all steps from the very first moment the client searches the product or service until it is delivered including post delivering service, must be followed up. Companies with superb selling process get the best customer experience ratings.
- It also has to perform a variety of studies needed for planning the company’s strategies from near future to long-term actions.
- And of course, all communications and information must be well kept in all different security levels, allowing all areas of the company to access information regarding its individual interests or competences and update it accordingly.
When a new technology is set, the staff may suddenly feel shocked, and could fear it. Workers feel comfortable performing tasks in the way they learned them, but when some changes arrive, an immediate resistance appears. Those who can not stand change, can not be a part of the organization any longer, since digital transformation implies changes in processes, in the speed in which information flows and in new ways of interaction with customers, making reluctant personnel a problem.
When digital transformation is on the table, a very powerful element to consider is the technological partners, due to its strategic value for success, since they carry the burden of many aspects such as choosing or suggesting the right model of platform, design all processes, plan solutions and so on, in a manner that will unlock the desired exponential growth for the company.
Digital transformation requires many elements to be well coordinated so that goals can be reached successfully, a plan must be carefully designed, involving the right people to count on the perfect level of commitment, support and complicity, along with the necessary resources in time and money. That is why choosing the appropriate partner for this task is crucial and only a company such as Lagash, with the exact type of experience on this area, can help on bringing the ship to a safe port.